Banyan Tree Group unveils new HOMM brand with first location in Phuket, Thailand – Hospitality Net

Banyan Tree Group, one of the world’s leading independent hotel groups, is launching HOMM as the newest concept within the Group’s global multi-brand ecosystem. MEN Bliss Southbeach Patong, a contemporary 71-room beachfront property in Phuket, Thailand, offering stylish, wallet-friendly accommodations, will be the brand’s first-ever location.

HOMM is one of five new brands within the growing Banyan Tree Group concept ecosystem that delivers sane lifestyles and globally diverse experiences, while embodying a sense of home. Ideal for families, couples, and business leaders, guests will find reliable services, branded facilities, shared dining options, and well-designed, affordable accommodation high by sustainable tourism standards at ease. for which Banyan Tree Group is known. With immersive, destination-specific travel experiences in key second-tier cities, travelers can immerse themselves in local culture before returning to their HOMM away from home.

Combining the essence of tropical Phuket beach with the service standards of the Banyan Tree Group, HOMM Bliss Southbeach Patong sits at the quiet southern end of Patong Bay, with stunning views of the Andaman Sea along 2.4 km of white sand beaches. The newly refurbished rooms offer contemporary beach-inspired accommodation bathed in natural light, with 39 rooms featuring private balconies and terraces facing the sea or plunge pools on the ground floor. Indulgent bath amenities encourage relaxing mornings, while the property’s two outdoor pools, beachfront access, and proximity to major tourist attractions provide exciting afternoons in Phuket. Culinary offerings include quick bites and on-the-go snacks, like HOMM’s signature breakfast buns from Seagulls on Southbeach, or all-day dining at the Rice Bowl, best known for its authentic Thai cuisine.

As part of the group’s largest Stay For Good * program, each HOMM property will defend a unique endangered species, displayed centrally in the halls via the art of origami. For example, at HOMM Bliss Southbeach Patong, an origami creation of the Black-billed Gull can be found upon entering the lobby to raise awareness of the native bird typically found in nearby rivers and coastal areas. Waste reduction initiatives and educational programs for residents will also be implemented, ensuring the holistic well-being of each HOMM community.