EasyJet Holidays launches “eco-certified” holidays… | travolution
EasyJet Holidays has released a collection of ‘eco-certified’ holidays to make it easier for consumers to make sustainable holiday choices.
Hotels will be identified with a green leaf pattern on the tour operator’s website to indicate that they are eco-certified and have a Global Sustainable Tourism Council (GSTC) certificate or meet GSTC certified standards for hotels.
This means that the accommodation meets “the highest social and environmental standards in the market”, as it is the highest level of assurance that currently exists, easyJet Holidays said.
The operator also created a new sustainable vacation webpage to help customers choose hotels with a sustainability certificate and choose the vacation that’s right for them.
Matt Callaghan, Chief Customer and Operations Officer, said: “We know from our own research that sustainability is an important consideration when booking holidays and that consumers are looking to reduce their impact on the environment. when they go abroad.
“As travel begins to thrive again, our customers are actively seeking more information and asking more questions, which is why we’re making it clear to them what makes their holiday a sustainable choice by launching our ‘eco-certified’ range, which includes all of our GSTC-certified hotels and our hotels that meet GSTC-recognized standards.
He insisted that holidaymakers would not have to pay more to book sustainable hotels.
“We are passionate about providing holidays that don’t cost the earth, and our mission is to always deliver great value, so I’m delighted that this new range shows that our customers can make smart choices to make both,” he said. added.
EasyJet Holidays became a member of the GSTC in September 2021 and encourages all of its hotel partners to achieve certification by 2025 and is working with them to understand the benefits.
The GSTC is a global membership organization, created to manage global standards in travel and tourism, the GSTC Criteria, and to increase knowledge and understanding of sustainable tourism practices through the adoption of sustainable tourism practices.
Randy Durban, Managing Director of GSTC, said: “We applaud easyJet Holidays’ decision to offer certified hotels both to ‘green’ their own product range, but also to use their contracting power to push hotels in their destinations to achieve higher levels of sustainability. .”