Evins Communications named agency of reference for the Forbes travel guide
NEW YORK, November 2, 2021 /PRNewswire/ — Forbes Travel Guide, the global expert in true five-star service, today announced the appointment of Evins Communications as its official communications agency, effective immediately. The only independent global rating system for hotels, restaurants and spas, Forbes Travel Guide has been internationally recognized as the authority on luxury for 63 years. Evins will lead key marketing communications campaigns for Forbes Travel Guide, including promotion of the Forbes Travel Guide 2022 Star Ratings and Forbes Travel Guide Luxury Summit.
“We are excited to partner with Evins to support our upcoming marketing efforts as we prepare to launch and continue exciting new initiatives in the year ahead,” said Philippe Boyen, CEO of Forbes Travel Guide. “Evins first joined the Forbes Travel Guide family in 2020, and we’re excited to expand our partnership as we enter a post-pandemic world and develop unique strategies that meet pent-up travel demand.”
An award-winning marketing communications and public relations firm, Evins will be responsible for communicating Forbes Travel Guide’s vision and differentiation through brand communications positioning, media relations and thought leadership platform. Evins’ appointment follows the agency’s recent renaming and the debut of Evins PR+, a new business-focused PR model that uses insight-driven, achievement-driven marketing communications strategies. tangible and measurable business goals. Impacting clients by transforming data and market intelligence into actionable insights and representations of strategic programs, Evins PR+ encompasses a full range of integrated services in the agency’s specialized practice areas Brand Essence & Content Strategy; Food, wine and spirits; Health; Luxury living; and Travel and Hospitality.
“It is an honor and a privilege to work with such a distinguished travel and hospitality brand,” said Mathew Evins, Chairman of Evins Communications. “Forbes Travel Guide has long been the definitive authority on luxury hospitality, and now more than ever, travelers and the industry need guidance as they begin to navigate the world of travel again. We are very pleased to work with Filip and his team and look forward to a beneficial and successful partnership with the Forbes Travel Guide brand.”
For more information on Forbes Travel Guide, please visit www.forbestravelguide.com.
About the Forbes Travel Guide
Forbes Travel Guide is the only independent global rating system for luxury hotels, restaurants and spas. Launched as Mobil Travel Guide in 1958, the company created the first five-star rating system in United States. Today, Forbes Travel Guide’s incognito inspectors travel the world, evaluating properties against 900 rigorous and objective standards. Forbes Travel Guide also supports the hospitality industry and other service-oriented businesses such as luxury residences, healthcare and private clubs with tailored training solutions, assessment services and the creation of personalized service standards. For more information, visit partner.forbestravelguide.com.
About Evins Communications
Evins Communications is a leading marketing communications and public relations firm with specialized expertise designed to help clients achieve their business goals. The Agency, which encompasses four practice areas; travel and hospitality, health and wellness, food, wine and spirits and high-end lifestyle; has made a significant contribution to the growth and development of many iconic and legacy brands and businesses. Evins is well known for providing consummate business and strategic advice, as well as developing creative and innovative strategies and tactics to create compelling brand experiences that catalyze brand resonance and engagement. The Agency’s ability to translate brand and business potential into brand and business performance, as well as its established track record of contributing to a client’s growth and success, are based on the longevity of its partnerships with its customers, with an average duration of more than eight years and several of more than two decades. Since its founding in 1987, Evins has played an invaluable role in the development and growth of icons and innovators including American Express, Bergdorf Goodman, Chenot Palace Weggis, Colgin Cellars, CORE Club, Courvoisier Cognac, Departures Magazine, Double Cross Vodka, Exclusive Resorts, Glaceau Vitamin Water, Hotels & Resorts of Halekulani, Inspirato, Jet Linx Aviation, Leica camera, LVMH Watches & Jewelry, Maker’s Mark, Marquis Jet / NETJETS, Neiman Marcus, Park Hyatt, Preferred Hotels & Resorts, Rosewood Hotel & Resorts, Schaller & Weber, Swarovski, Plane Tequila, The Fifth Avenue Hotel, The Lanesborough, The Lowell, Trinchero, Uniworld Boutique River Cruise Collection, Wolford Hosiery, Valentino, Vera Wang and Wheels Up, among many others. In 2021, Evins was named the official communications agency of Forbes Travel Guide, the global authority on luxury travel. For more information, please visit Evins on Instagram at @evins.pr and on Facebook and Twitter at @EvinsPR.
Forbes travel guide