Flow, the Hong Kong tech start-up, raises over US$1 million to accelerate its expansion into Southeast Asian markets by delivering comprehensive leisure and accommodation experiences
HONG KONG, June 13, 2022 /PRNewswire/ — Flow, the hong kongmarket leader for hotels and time-slot workspaces, today announced that it has successfully raised more than $1 million in the pre-A series to further accelerate expansion into Southeast Asian markets for hotels and travel experiences. The round was led by family office Millard Partners, with participation from HCL Capital, Gabriel Fongthe former president of GOGOX and Tim Wong, the former chairman of Man Group Asia. The funding will be used to improve the existing market penetration rate, expand its presence to more first-tier Southeast Asian cities, including bangkok and Jakarta, as well as to introduce new products relevant to hotel and space booking to further enhance the user experience. The company is dedicated to becoming a full-fledged leisure activity booking platform focused on domestic travelers.
Founded in 2018 at hong kong, Flow is dedicated to providing flexible time slot reservation services for high-end hotels and spaces at affordable prices. Additionally, the platform creates clear values for hotel partners by generating additional revenue from local user demand and improving room occupancy by up to 30% on top of the traditional, fixed duration. ‘a stay – 2 p.m. to 12 p.m. the next day. operating in hong kong, Macau, Singapore, Kuala Lumpur and Ho Chi Minh CityFlow exceeded 400K App downloads and 100K registered users to date. The platform has partnered with more than 500 hotel groups from 3 to 5 stars, including InterContinental Hotel Groups, Accor Hotels and Regal Hotels International, etc. hong kong, Macau and various regions in Southeast Asia, covering 35% of all 3-5 star hotels.
Flow enters Southeast Asian markets to promote local travel
Despite the COVID-19 pandemic in 2021, Flow more than doubled in terms of gross merchandise value (GMV), reflecting the growing consumer demand for local leisure activities under current travel restrictions. Among all, Daycation has become one of the most popular leisure activities in different age groups. In view of this, Flow has decided to further accelerate its expansion into Southeast Asian markets such as Thailand and Indonesia to provide comprehensive hotel-related leisure activity booking services, including catering, transportation and entertainment programs. Additionally, Flow aims to partner with more than 1,000 3-5 star hotel groups by the end of 2022 to provide more comprehensive and flexible leisure and accommodation experiences to local consumers.
Flexible leisure experiences are becoming irresistible in the post-pandemic era
According to a report by McKinsey & Company, international tourism spending is not expected to return to pre-crisis levels until 2024. “Even as more European and American countries and Asian regions ease entry restrictions, it is The instability of the pandemic is expected to decrease travelers’ interest in outbound travel, making local and short-haul travelers the major trend.Traditional travel and booking options such as carriers offline travel and 4D3N travel circuits are no longer able to meet the needs of this group of It is crucial for hotel and travel operators to adjust their service offerings with digitized systems and flexible options in order to meet to local consumer demand and thrive post-pandemic. Eric Laithe co-founder and chief operating officer.
Flow sees huge growth opportunities in the travel and hospitality industry in the post-pandemic era, the team has planned to recruit more business development, marketing and IT talent to accelerate operations sales in each local market through South East Asia.
About the feed
Founded in 2018 at hong kong, Flow is dedicated to providing highly flexible time slot booking services for hotels and spaces and becoming a full-fledged leisure activity booking platform focused on domestic travelers. operating in hong kong, Macau, Singapore, Kuala Lumpur and Ho Chi Minh CityFlow exceeded 400K App downloads and 100K registered users to date. The platform is a partner of more than 500 3 to 5 star hotel groups, covering 35% of all 3 to 5 star hotels. More information, please visit: https://app.flowtheroom.com/sg/en