Kerala Students to Maintain and Promote Tourist Sites – The New Indian Express

By Express press service

THIRUVANANTHAPURAM: The Departments of Tourism and Higher Education on Thursday unveiled an ambitious initiative that would entrust students with maintaining certain tourist destinations while using their talents to promote the sites to a wider audience. The departments plan to achieve this through tourism clubs. Twenty-five clubs, each with a maximum of 50 members, would be formed in the first phase. Each club will be assigned a tourist site.

At a joint press conference, PA Tourism Minister Mohamed Riyas and Higher Education Minister R Bindu said that club members will also ensure the hygiene of belongings assigned to them. They expressed confidence that the clubs will pave the way for new tourism trends and spark student interest in travel.

“The plan also includes identifying future tourism professionals among students who can help market the destinations on social media. There are good bloggers among the students and their talent can be used to introduce our tourist attractions to a wider audience,” Riyas said.

He added that young people could also work as part-time tourist guides. Cultural interactions and workshops will be held in association with foreign universities to hone their skills, he said. Bindu said the initiative will encourage students to identify new products and tourist sites and contribute to the growth of the sector.

inauguration soon
All members of the tourist club will have the same uniform and the same identity cards. Certificates will be issued jointly by the Departments of Tourism and Higher Education
The inauguration of the initiative at the state level and the selection of the first 25 clubs are expected soon.
A calendar of club activities planned for this year will be published. Clubs with outstanding performance will be considered for awards.