Södra invests in nature tourism

Södra Ädla’s investment in Happie Nation has been finalized and Södra Ädla will contribute SEK 3 million ($294,820) to a total funding round of SEK 6 million ($589,640).

Happie Nation does nature tourism under the Happie Camp brand. Happie Camp rents unused forest land from forest owners and builds small houses there which are then rented out to nature lovers.

This allows Södra members to increase the value of their natural gems in the forest and to supplement their forest estate with nature tourism.

“Happie Nation’s scalable business concept is in line with our ambition to invest in companies that directly develop the value of forest estates. The business offers Södra members the opportunity to increase their income, while more people can experience our family forest ownership first-hand,” said Erik Bengtson, Chief Investment Officer for Södra Ädla.

“Through this investment, we are attracting new innovations in forestry and creating more business opportunities for Södra’s 52,000 members.”

Happie Camp was launched in 2019 and now has a well-developed online reservation system, where customers can easily book accommodation in the forest with nature at their doorstep as well as other services. The funding will support the planned commercialization of the business. The next step will be the establishment in southern Sweden, with a focus on Götaland and in dialogue with the forest owner members of Södra.

Founded in 1938, Södra is Sweden’s largest association of forest owners, with 52,000 forest owners among its members.